2025 Autumn Wine Fair: the unmissable event

26 August 2025

As it does every year, Maison Johanès Boubée is kicking off its traditional Autumn Wine Fair. This event, eagerly awaited by all wine lovers, is the perfect opportunity to discover new vintages and take advantage of exclusive offers.

Key dates to remember:

• September 9 to October 25 at Macave
• September 11 to October 18 at Promocash
• September 18 to October 12 at Proxi
• September 23 to October 6 at Hyper
• October 2 to October 19 at Super
  

Don’t miss the launch of the fair in Carrefour stores and on our website. Whether you’re a connoisseur or simply a curious amateur, you’ll find wines to suit all tastes and budgets.

A unique selection and recognized expertise

The Wine Fair marks an intense period each year for our teams. Behind every bottle, there is:

• the passionate work of our oenology experts,
• the rigor of our buyers, who travel through vineyards in search of the best value for money,
• and the efficiency of our logistics teams, ensuring flawless distribution.

With nearly 14 million bottles ready to reach your tables, we have mobilized all our resources to offer you a varied, high-quality, and accessible selection.

The perfect opportunity to enrich your cellar

Don’t wait any longer! The Autumn 2025 Wine Fair is the ideal occasion to:

1. discover new gems,
2. complete your cellar with must-have references,
3. share convivial moments over a good glass of wine with friends or family.

Available now in-store and online—don’t miss the best offers!

Excessive drinking is dangerous for your health, please consume responsibly.

Reflets de France : an invitation to savor a little corner of France

13 August 2025

Since 1996, Reflets de France has embodied the authenticity and know-how of French terroirs. More than just a brand, it is a true culinary journey into regional traditions, where every product tells the story of its land and of those who passionately craft it.

A brand committed to preserving traditions

Created to highlight France’s gastronomic heritage, Reflets de France is dedicated to preserving the taste and quality of regional products. With more than 600 regional specialties, the brand collaborates with local producers who carry on ancestral know-how.

Each product is made in its region of origin, following recipes often passed down from generation to generation. Whether it’s a Normandy Camembert PDO ladled by hand, a traditional strawberry jam, or a carefully aged charcuterie, every product is a promise of authenticity.

Excellence at the heart of Reflets de France

Unparalleled culinary expertise

Since its creation, Reflets de France has relied on the expertise of Maison Joël Robuchon to guarantee products of impeccable quality. Today, Éric Bouchenoire, Meilleur Ouvrier de France and Joël Robuchon’s long-time second, continues this pursuit of excellence.

Every month, rigorous tasting sessions are held to evaluate, adjust, and perfect recipes until they meet the highest quality standards. With nearly 30 years of guidance and over 250 tasting sessions, this partnership reflects Reflets de France’s commitment to authenticity and the preservation of terroir flavors.

Certified products

Reflets de France places great importance on ensuring flawless quality, with more than 200 products certified by official quality labels (PDO, PGI, Label Rouge, etc.). This high standard is also reflected in the unanimous recognition of consumers, who give the products an average rating of 4.41/5.

Reflets de France wines:

the pure expression of French terroirs

It is impossible to speak of French gastronomy without mentioning wine. Reflets de France offers a selection of emblematic cuvées, sourced from the country’s finest vineyards.

From elegant Bordeaux to characterful Côtes-du-Rhône, and refined Loire Valley wines, every bottle reflects a unique terroir and the passionate work of winemakers.

Available now on macave.carrefour.fr :

• a wide selection of carefully chosen Reflets de France wines,
• food & wine pairing advice to elevate your meals,
• exclusive offers to enjoy the finest flavors of the French terroirs.

Maison Johanès Boubée launches a local initiative for bottle reuse

22 July 2025

As part of a circular economy approach, Maison Johanès Boubée has launched an innovative initiative for the reuse of bottles resulting from “production overruns” at its Beychac-et-Caillau site. Previously recycled by Veolia, these bottles are now given a new purpose thanks to the expertise of the Gironde-based company Luz Environnement. After a rigorous cleaning and inspection process, Luz Environnement makes these bottles available to Bordeaux winemakers, either as a priority or in small batches. This unprecedented initiative within the sector demonstrates our commitment to the circular economy and reducing our environmental impact.

A partnership with Luz Environnement serving winemakers

Annie Le Deunff, CEO of Luz Environnement, highlights the importance of this collaboration:
“By entrusting us with the reuse of these bottles, we facilitate access for Bordeaux winemakers to repurposed packaging, in a context of strong inflation in glass prices. This initiative therefore helps support the local wine sector.”

Maison Johanès Boubée :
a commitment to a sustainable wine industry

Mathieu Soulard, Chief Operating Officer at Maison Johanès Boubée, explains the stakes of this initiative:
“This pilot project reaffirms our commitment to the wine sector and our determination to implement concrete solutions for a more sustainable and resilient model. Building on this first step, we are considering a potential rollout across other Maison Johanès Boubée sites.”

Veolia, a key player in the circular economy

Sophie Delage, Regional Director of Veolia Recycling & Waste Recovery, South-West Region, underlines Veolia’s commitment to ecological transition:
“As a trusted partner of local communities, Veolia is firmly committed to creating short circular economy loops, such as reuse, to reduce the environmental impact of our clients while supporting their economic development.”

Low-carbon transport powered by biofuels

Veolia is also investing in the decarbonization of its operations in the South-West region, notably by converting its vehicle fleet to biofuels. The collection and transport of Bordeaux bottles between the Beychac-et-Caillau site and Luz Environnement are carried out using a biofuel derived from organic waste, reducing CO₂ emissions by 70% compared to standard fuel.

* Production overruns: bottles that are non-compliant with labeling, identified during quality control, or representing a surplus of production.