Maison Johanès Boubée has developed a brand strategy and rolled it out across France and around the world
Maison Johanès Boubée has developed a brand strategy and rolled it out across France and around the world, meeting specific customer needs on a variety of international markets. It offers a wide range of affordable products for every taste and every occasion. Present in all the wine producing regions of France, it offers an exceptionally wide range of wines.
We pride ourselves on our adaptability, an asset that drives our business daily in a constantly changing world: personalisation is one of our strong points. Teams of professionals as well as efficient production and logistics tools enable us to meet customer specifications to the letter.
The leading brand of Maison Johanès Boubée and Carrefour stores. Positioned at the heart of the AOC market, the Cave Augustin Florent range is represented in all the wine-producing regions of France.
Respecting regional flavour with a passion for good food and drink, the RDF brand is committed to defending and promoting our rich culinary heritage, upholding French traditions. Maison Johanès Boubée rigorously selects RDF wines alongside local producers. The products selected by our oenologists and buyers are solid value and regularly earn awards at prestigious wine competitions.
Our leading brand dedicated to Vins de Cépage (varietal wines), IGP (Indication Géographique Protégée) wines from Pays d’Oc in the Gascogne region and South-West France.
This brand features regional (IGP) wines, especially rosé wines from the Mediterranean coast.
In addition to our still and sparkling wine business, MJB has developed savoir-faire in high end Bordeaux wines through its trading as a negociant.